The Ancient Way
In a world awash in marketing bullshit, extractive and addictive technologies, and a growing sense of senselessness, Ancient LLC works with progressive marketers and creative agencies to design motivating, meaningful, and moral brands and businesses.
If we hope to use our strategic vision and creativity to build a better future, we have to confront our ancient roots. True craft comes from understanding how biological and cultural evolution condition our preferences, influence our behaviors, and define not only who we are but how we fundamentally experience the world. From how colors make us feel, to who we trust, to what we value, this is the primordial stuff of life.
When we understand this stuff, we’ll rediscover ancient truths that have the power to inspire us.
Armed with these truths, we’ll be able to align on a common language and a shared vision.
And then we can make beautiful things together.
Welcome to Ancient.
Ted Florea
Founder, Ancient LLC
“What you leave behind is not what is engraved on stone monuments, but what is woven into the lives of others.”
- Pericles
About Ted Florea
Ted Florea has served as head of brand strategy at Forsman & Bodenfors, Huge, PNYC, and Droga5, strategy director at Goodby Silverstein & Partners, and planner at JWT and DDB.
Drawing on evolutionary and social psychology, Ted collaborates with world-class marketers and creative agencies to better understand the timeless needs, emotions, and stories that make us human. These ancient forces don’t just drive our behavior and give us purpose. They power today’s most admired and successful brands.
Ted lives in Park Slope, Brooklyn with his partner Celia, Ancient’s Head of Research and Insights. Having toughed out the pandemic as stoically as Marcus Aurelius during the Plague of Galen, they are now enjoying building AI strategy tools, most probably hastening the coming of the next apocalypse.
