Funny never gets old.

This one was pretty epic. Why make ads when you can turn the largest stage in advertising into an inclusive UGC experience? And why not pull back the curtain and reveal that the USA Today Ad Meter can be gamed as easily as any other test, if you know how it works. So we invited thousands of creative everyday people to make and submit their Super Bowl spots for Doritos. I was standing next to two brothers from Cincinnati when it was announced that they had won the top spot and the $1,000,000 prize.  Amazing. The 1.4 billion (real!) impressions were also amazing.

“Crash the Super Bowl” continued for many years, generating winning spots twice and loads of top three winners. And then the creative community thought better of it. Here’s the first winner.