F**k Noise. Love Sound.

That was the original strategy Ancient developed in partnership with NYC creative agency Public Display of Affection (PDA) for the noise-reducing, sound-enhancing earplugs Loop. Ok, it was originally a more planner nerdy strat line - “turn down the noise, find your signal” - but the client and creatives were passionate about making a bold statement and creating something truly memorable.

Really great move above the line for a DTC brand. And awesome wild postings and digital OOH activations going live in Williamsburg, NYC, and London this Fall 2023.