Diary Pure
There’s few commodity products as basic as pure, simple milk. But in a world adulterated by noise and complexity that’s exactly what American families were starved for in 2018. All we had to do was remind them of the timeless purity of the product and the innocent moments it unlocks.
TruMoo
Chocolate milk is a great way to recover after strenuous exercise which makes it great for active kids. The problem is that many kids these days no longer play outside. With hours spent on digital devices and over-scheduled lives, many kids are not active enough. Parents from all walks of life told us they were nostalgic for a time when they could roam through the neighborhood as free-range kids. Playing hard and coming home exhausted and content. The TruMoo “Kid Harder” campaign sought to capture this timeless feeling of the infinite potential of youth on a mission.
