Brain freeze never felt this good.

When 7-Eleven calls and asks for help relaunching one of the most iconic American brands, you jump at the opportunity. Partnering with the talented marketers at 7-Eleven, the Ancient team spent twelve weeks developing the Slurpee Brand Story Playbook, arriving at the moral of the story that “You sometime have to let your questing brain freeze to flow creatively foward.”

This cool-as-hell “freeze to flow” Slurpee take on life was beautifully captured by the creative folks at 360i, leading to a weird and wonderful campaign that reintroduced the world to this fun, fruity elixer.