Cheetos Orange Underground

People like to mess around with Cheetos.  We saw this just by looking at all the crazy videos they were posting.  So we curated those into a YouTube Channel, made some creepy awesome TV commercials, and signed those off by inviting people to join "The Orange Underground." The research that went into this (we're talking everything from brain scans to massive quantitative studies about what makes people love pranks) beat out the Obama campaign's research that year to win the Advertising Research Foundation’s Grand Ogilvy Award.

Here’s a Super Bowl ad that was part of the campaign featuring Chester as the ancient trickster.

And here’s a reel of the classic “Orange Underground” television commercials. They were weird and wonderful. Do let this serve as a trigger warning for stuff you’ve never even thought of…