Doritos Hotel 626

Doritos had a few hundred thousand dollars to buy banners announcing the return of their most beloved discontinued flavors for Halloween. Brand and comms strategy thought that was wasn’t going to do much. So we said why not take those wasted impression and do something really scary - build the world’s first digital haunted house and hide it online. GSP strats and creatives concepted the scariest things we could think of. B-Reel built it. And young people from all over the world came in droves to be terrified. We won a Gold Cyber Lion.

Check out this lovely homage to “Hotel626” ten years on.