Frito Lay Dips
Frito Lay were trying to figure out a way to get more people to buy their branded dips to go along with their branded chips. I asked if maybe they went well together. Apparently they were designed to pair perfectly. And that sounded like a timeless story - two, made for each other, yearning to come together as one. We invited animators from art schools and animation studios to tell stories that would make separating these two unthinkable.